Video: Asian Consumers

Asia is home to 60 per cent of the world’s population – and by extension 60 per cent of world’s consumers. The SWITCH-Asia Network Facility has proudly released a new video that focuses on sustainable consumption. It contains interesting facts and figures and comments from many Asian partners that aim to encourage people in Asia to consume more sustainably.

The video tells the stories of major Asian household consumer segments and elaborates on their motives and barriers that limit ethical consumption. The video begins with a number of consumption facts and continues with an introduction to personas/interviewees from different income groups to explore their personal barriers and motives for ethical consumption. The video closes with a list of suggestions for change by different actors. In Bangladesh, India, Malaysia, Thailand, Vietnam and China the partners collected