Impulses for sustainable lifestyles in North Rhine-Westphalia
Launch of www.ichbins-nrw.de
| Ich bin’s! nachhaltig in NRW is a new online platform created by the CSCP as part of the Communication |
Platform for Sustainable Lifestyles in NRW project. The platform helps people to make informed decisions and shows innovative and fun ideas that support sustainable consumption and living.
As consumers, we often get lost in the jungle of eco and fair-trade labels or are unaware of local community garden projects and alternatives to owning a private car. Creating awareness of the many possibilities and sustainable options that
exist today, ichbins-nrw.de aims to encourage positive change in personal behaviour. Consumers can easily access information to be inspired by new ideas and receive support in making positive changes. Addressing consumers personally, the interactive design enables consumers to understand how they can easily improve their everyday life – and step by step their personal lifestyles – in terms of sustainability.
The website offers a collection of information, helpful tips and examples, and an online map of initiatives, shops and organizations across all of NRW. Topics include:
| Saisonal & Regional |
| Reduction of Food Waste |
| Recycling |
| Energy Saving |
| Fair Trade |
| Collaborative Consumption |
| Sustainable Travel |
| Sustainable Mobility |
Users receive information on their individual potential to make a positive impact. The website encourages small steps toward an environmentally friendly and socially responsible behaviour. In addition to the website, the ich bin’s Facebook page provides opportunities to obtain, share and discuss featured and new sustainable initiatives as well as opportunities to interact with other consumers in NRW. Furthermore, to scale-up linkages between existing sustainability initiatives in NRW, nine expert workshops will be organized by the CSCP and local partners.
Further information
The project is funded by
For further information please contact
| Rosa Groezinger |
